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Posts Tagged ‘header meta description visibility’

Improve your chances of being found by ABC Mundi: The basic meta description header tag.

December 26th, 2011 No comments

We are thrilled to keep discovering newer and more dynamic sites each day.

Our system picks up the two most basic sources of information for a new site:

a) The website title

b) The meta description tag

Time and time again we have found that, even though titles are mostly descriptive and require little or no edition, the meta description tag is missing on a number of sites.

When it is present, it is a repetition of the title, or it is used as a keyword placeholder with nearly unintelligible data.

The meta description header tag is the place to describe in detail what your site does, the different sections it has and many other details that can announce the essence of your site.

An example of a well defined description meta-tag as seen on the 'Page Info' context menu option in the FireFox browser

An example of a well defined description meta-tag as seen on the ‘Page Info’ context menu option in the FireFox browser

 

You can, for example have a look at the sites from Ireland, where the practice of using the meta description tag is followed very consistently.

If you are the developer of the website, make sure to follow instructions like these.  If someone is running your site for you, ask them if the meta description tag is in use in all the site’s pages.

As always, try to avoid any overtly marketing expression such as ‘best’, ‘highest quality’, ‘top’, ‘leading’, etc. in your description. This will delay our editor’s decisions in including your listing. Well-defined, concise descriptions result in the quickest entries to be accepted.