Archive for January, 2014

Website review: Airline reservation companies displayed when doing a BlueCastle search

January 22nd, 2014 No comments

Bluecastle is a website in New Zealand that allows reservations for flying from places like Auckland or ChristChurch.
Blue Castle main menu


When doing a search for a domestic flight in January 2014, we noticed that the following logos were displayed:






Results for flights included companies like Quantas and Jetstar Airways.

The only criticism we have is that for a label called ‘NZ Flights’ there were too many matches to international flights.  This would make the website much more appealing to the intended audience and would ensure more return visits.  If it is necessary to include international flights, a new label called ‘International Flights’ could be added.



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