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Title of the Irish prime minister website contains the word ‘Google’

September 15th, 2010 Leave a comment Go to comments

While reading the article published 15 september in The Irish Independent about the rise of Twitter in news reporting, I became aware that the Irish Prime Minister’s website title contains the word ‘Google’:

<title> Department of Taoiseach - Google <title/>

This fact has also been picked up by other websites that keep track of meta titles and descriptions such as Robtex or Trendscape.

Is this an honest typo, or proof of the ultimate SEO strategy?

Having links to Google is a commonly known way to increase your chances at being at the top of search results,  but this is the first time we are aware of this technique (which could potentially beat them all!).

The titles for other websites hosted on the same IP, such as activecitizen.ie, onegov.ie, or orp.ie do not seem to be affected.

Bing search results for "irish prime minister" on 15 sep 2010

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  1. James
    September 21st, 2010 at 09:13 | #1

    Ha, now Biffo’s got the online market cornered as well :) :)

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